Luxury goods in China
2009, the world's fourth largest luxury brand chanel handbags announced the Bund in Shanghai, China Peninsula to establish China's first "Haute fashion."
March 2009 may be a provocation by the beginning of chanel handbags, gucci handbags announced a shopping center in Shanghai, Nanjing West Road, the store expanded to 2,000 square meters.
These moves a lot of people do not understand why the cost of millions to host retrospective of brand culture? Why expand the store? Let us use the data to speak, in the Dior retrospective organized by the brand when its sales grow by 200%, once more than chanel handbags, LV become a luxury brand behind the brand. Sharp rise in market share of 45%, so that some do not understand the Christian Dior's "get rich" people are concerned about it.
First quarter of 2010, the French PPR Group's high-end consumer goods group, gucci handbags Group's total sales fell 3.4% last year, but total revenue in the Asia Pacific region jumped by 25%, Greater China up 13% contribution to this growth is. The same period, the Swiss Richemont's situation similar to this: As of the end of March, Richemont's sales last year rose only 2%, while sales in the Asia-Pacific region surged 14%.
This post first published by braveag.com （bags store）on October 7, 2010.
10:44 pm, Wednesday, October 06, 2010 (2 years ago)